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SoftAura
Dubai, United Arab Emirates

We build custom software for businesses in Dubai and across the UAE — ERP systems, web applications, mobile apps and e-commerce platforms. We work with companies that need software shaped around their own operation rather than a licensed product they have to adapt to, and we deliver it at a cost structure that reflects our engineering base in India while keeping the working day aligned to Gulf hours.

Working in Dubai

What this means in practice

VAT and UAE compliance built in

Five per cent VAT handling, compliant tax invoices and the record-keeping the FTA expects are part of how we build commercial systems here, rather than something added after an audit raises it.

Arabic where you need it

Right-to-left layouts and bilingual interfaces are a structural decision that is inexpensive at the start and expensive later. We will ask at scoping whether you need it, even if you have not thought about it yet.

Gulf hours, and a number that answers

IST is ninety minutes ahead of GST, so our working day and yours almost entirely overlap — unlike an offshore team eight hours behind you. We hold a UAE number and answer on it.

Data residency handled deliberately

Where your data has to stay in the UAE, we host it in-region and say so in writing. Where it does not, we will tell you what the choice actually costs rather than defaulting to the more expensive option.

What we build

Software we build for Dubai businesses

Each of these is a full description of the work, not a summary — follow whichever one matches what you are trying to fix.

Client success

What our clients say

Reviews left on our Google Business Profile, in our clients' own words.

Lakshmi BalaTechnology client
September 2026
Had a great experience with SoftAura Technology. The team is professional, responsive, and understands the requirements clearly. They provide quality software and digital solutions with good attention to detail. Communication was smooth throughout the process, and the team was really very supportive. Highly recommended for anyone looking for reliable and professional technology services.

Areas we serve from Dubai

Dubai · Business Bay · Deira · Dubai Marina · Jebel Ali · Abu Dhabi · Sharjah · Ajman · Ras Al Khaimah · United Arab Emirates

Questions

Working with us in Dubai

Do you have an office in Dubai?

We work with UAE clients remotely, with a UAE contact number and meetings by video call during Gulf working hours. Our engineering team is based in India, which is what allows us to deliver at a materially lower cost than a Dubai-based development firm for the same standard of work. We would rather state that plainly than imply a local office we do not operate.

How much does custom software development cost in Dubai?

Custom software for UAE businesses typically runs from around AED 25,000 for a focused web application to AED 300,000 for a full ERP, with mobile apps commonly between AED 35,000 and AED 110,000. That is generally below what a Dubai-based agency quotes for equivalent scope, because our engineering costs are lower — not because the scope is smaller. We quote fixed price per phase after scoping.

Will the system handle UAE VAT?

Yes. VAT at five per cent, compliant tax invoice formats, and the transaction records the Federal Tax Authority requires are built into any commercial system we deliver for the UAE. If your business operates across both the UAE and India, we handle the two tax regimes separately within one system rather than forcing a compromise between them.

Where will our data be stored?

Wherever you need it. We can host in a UAE region where data residency is a contractual or regulatory requirement for you, and we will confirm the hosting location in writing as part of the agreement. Where residency is not required, we will set out what the alternatives cost and let you decide rather than choosing on your behalf.